Fractional B2B CMO · 10, 15, or 20 hrs / week

Your B2B marketing is fine too quiet.

You've built a real business. The customers who find you stick around. Trouble is, not enough of them find you, the same competitors keep getting picked, and "growth is flat" has been the headline for too many quarters. That's a marketing problem. It's the only one we work on.

Book a call → See the playbook

The Manifesto

Strategy first.
Proof second.
AI third.

Half the fractional CMOs out there are still running the 2019 playbook. The other half pivoted to selling "AI marketing" and forgot the marketing part. Neither gets you in front of more buyers.

Get the positioning right first. Who actually buys, what they need to believe before they'll take a meeting, and the sharpest version of your story. Then wire in AI tooling for the work that scales linearly with effort: content production, account research, list building, attribution, ops. AI gives a two-person team the output of a ten-person one. It doesn't replace the thinking.

If someone tells you their "AI marketing automation" will fix your growth, ask them what your ICP believes about your category. If they can't answer in one sentence, the AI part won't save you.

01 / Positioning

Nail
the angle

Who buys from you, why, and what makes you the obvious choice. Most B2B sites are interchangeable. Same screenshots, same "platform", same three pillars. We pick the fight where you're clearly the right answer.

02 / Tooling

Wire the
boring work

Content production, list building, account research, attribution. The work that used to need a junior marketer and three weeks now takes an hour. We build the workflows so your output multiplies without your headcount.

03 / Distribution

Make the
noise

Strategy without distribution is a deck. We build the outbound, content, paid, and partner channels, then keep them running. The measure is conversations with the right buyers. Not impressions.

Who this is for

We're picky.
You should be too.

Hire us if

You sell B2B and want to get loud

  • You sell B2B, ACV is north of £10k, sales cycles you can measure
  • The work is good. Customers who find you stick around. Reach is the problem.
  • You've outgrown founder-led marketing but can't justify a £200k CMO
  • You want someone who'll push back when you're wrong
  • You want to be in market in weeks, not a quarter-long "discovery phase"
Don't bother if

You want a yes-person

  • You sell B2C or DTC. Different game, we don't know it.
  • You want someone to rubber-stamp the strategy you've already locked in
  • You're shopping for "AI marketing" with no theory of why customers buy
  • You think positioning is a tagline you finish on a Friday afternoon
  • You'd rather a polite contractor than someone who pushes back

The Playbook

From silent to unmissable in six months.

Three phases, six months, no fluff. Below is the shape of it. The full playbook walks through the weekly workstreams, AI workflows, and what actually happens day-to-day.

Phase 01 · Foundations

30

Days

Positioning locked. ICP defined. Stack audited. First quick wins live. The team can articulate the strategy without us in the room.

Phase 02 · Engine

80

Days

Content engine running on AI workflows. Demand gen channels tested and triaged. ABM workflows live. Attribution honest. First measurable lift in qualified inquiries.

Phase 03 · Compound

180

Days

Predictable inbound. Brand recognition with named ICP accounts. Documented playbooks the team can run without us. You own the function either way.

Read the full playbook → No email required.

The Offering

Three doors. All loud.

Pick the tier that matches what's in place already. Not sure? We'll tell you on the first call.

10hrs

per week

Strategy
& Steering

For B2B teams that already execute well but need senior thinking on direction. We set quarterly strategy, sharpen hiring, and unblock the team without doing the work for you.

What's inside

  • Quarterly strategy and marketing OKRs
  • Weekly leadership sync with the founder or CEO
  • Hiring filter and team coaching
  • Async reviews of major campaigns and launches
  • Slack/Loom availability for the calls that matter
Start here →
Most picked

15hrs

per week

Hands
On

For B2B teams missing senior marketing leadership. We set the strategy and personally own one or two channels (usually demand gen plus content) until they run well enough to hand off.

What's inside

  • Everything in Strategy & Steering
  • Direct ownership of one to two channels
  • AI workflow builds for content, research, attribution
  • Agency and freelancer management on your behalf
  • Hiring and onboarding your first marketing hires
Start here →

20hrs

per week

Build the
Function

For B2B companies starting from zero. No marketing function, no playbook, no clarity on ICP. We build all of it: strategy, hires, AI stack, execution. Then hand you the keys.

What's inside

  • Everything in Hands On
  • End-to-end build of the marketing function
  • Stack selection and full AI tooling implementation
  • First three to five marketing hires sourced and onboarded
  • Documented playbooks so the team can run it without us
Start here →

Tired of being the best-kept secret in your category?

Thirty minutes. No deck. We'll tell you what we'd do in the first month and what it would cost. If we're not a fit we'll say.

Book a 30-minute call →